Social marketing refers to activities and strategies that spread the message of the organization. 

Nonprofit marketing involves the creation of logos, slogans, and copy, as well as the development of a media campaign to expose the organization to an outside audience. 

The goal of non-profit marketing is to promote the organization's ideals and causes to get the attention of potential volunteers and donors. 

Social marketing uses the same tools and techniques of commercial marketing, but its purpose is to bring about positive health and social change. Rather than focusing on sales or funds raised as the ultimate outcome, social marketing's bottom line is behaviour change. 

In this module, the learners will learn about "Basics of Social Marketing" for NGOs